Be specific from the start
The opening proposition names the audience, so visitors can quickly judge whether the offer is relevant.
Specialist marketing / Own-business project
Patina Digital
An editorial identity for a specialist offer.
The starting point
Present a focused marketing proposition for independent bespoke kitchen studios.
I designed Patina Digital for my own specialist marketing business. The website pairs an editorial visual identity with an audience-specific proposition, using restrained colour and clear service structure.
Patina Digital is my own-business project. The specimen kitchen-studio projects shown on that website are illustrative concepts, not independent client engagements.
This project shows the design and website work. No measured traffic or conversion results are claimed.
Design decisions
Let typography set the tone
A restrained, editorial treatment supports the craft-led positioning of the business.
Give the offer a structure
Services and process pages break a broad proposition into smaller, understandable decisions.
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