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For independent UK pubs & restaurants

A better website, a readable menu and consistent review follow-up.

SouthernLoop builds all three for independent pubs and restaurants, so guests can find you, choose, book and come back without getting lost.

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Keep the booking, ordering and till tools that already work. We fix the gaps around them.

FindChooseBookReturn
Illustrative gastropub interior with prismatic light and a mobile menu shown on a phone

Where customers get stuck

Make it easy to find you, choose and act.

Customers should not need to search three places, pinch-zoom a PDF or guess how to book.

01

Find you

Are your hours, location and booking options easy to confirm?

02

Choose

Can someone read the current menu comfortably on a phone?

03

Come back

Do genuine guests receive a polite review request or reason to return?

Illustrative spectrum light refracted across a dark timber pub table

SouthernLoop fixes those gaps while your existing booking and till tools stay in place.

See what we build

Complete setup

£1,300

Three practical fixes, priced clearly.

Website £500. Web menu £500. Review follow-up £300. Maintenance after launch is £100 per month.

01

Mobile website — £500

A fast, clear site with current venue information and obvious booking, call and direction buttons.

02

Web menu — £500

A proper mobile menu at one link, instead of a PDF or image guests have to zoom.

03

Review follow-up — £300

A consistent, owner-approved way to ask genuine guests for a review after their visit.

Illustrative mobile menu on a phone inside an independent gastropub

Your reservation, ordering, till and payment tools stay in place.

See exactly what is included

Keep what works

Make the tools you already use easier to reach.

We do not replace your booking, ordering, till or payment provider. We make the customer-facing route into them clear.

01FindCurrent facts
02ChooseReadable menu
03ActBook, call or visit
04ReturnApproved follow-up

Clear boundaries

Built with the owner, not around the owner.

SouthernLoop handles the build and upkeep. You stay in control of menu facts, prices, hours and guest messages.

SouthernLoop owns

  • Building and publishing approved changes
  • Hosting, monitoring, backups and normal fixes
  • Checking messages follow the agreed rules
  • A short monthly update

Your venue owns

  • Accurate menus, allergens, prices, hours and policies
  • Approving public copy and important changes
  • Guest service and complaint resolution
  • Telling us when venue information changes

How it works

See the problem before you pay for the fix.

The audit is free. If the work makes sense, the price is clear before anything starts.

  1. 01

    Free audit

    We check the public website, menu and review route.

  2. 02

    Agree the work

    You see the fixed price, timescale and what we need from you.

  3. 03

    Build and approve

    We build it; you approve the facts, menu and messages.

  4. 04

    Launch and maintain

    We put it live and handle normal maintenance for £100 a month.

Website, menu and review audit

Free

Three clear issues and what to fix first.

Complete setup

£1,300

Website £500 · menu £500 · review follow-up £300.

£100/month maintenance after launch

Get a free auditRead what is included
Free

No sales call required

See what customers see.

Send your website or Google profile. We will check the public website, menu and review route, then send the three clearest problems and what to fix first.

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Beyond the core

Other services, priced separately.

These are priced separately when they are useful. They are not hidden extras in the £1,300 setup.

  • Events and private-hire pages
  • Missed-call or voice modules
  • Managed menu entry
  • Ongoing SEO and content
  • Additional venues
  • Deeper integrations
Ask about another requirement

Archie
McDonald

Direct accountability

One person from free audit to launch review.

SouthernLoop is run by Archie McDonald. Archie works directly with venue owners and managers through the audit, prototype, launch and operating review.

About SouthernLoop

Questions owners ask first

Does this replace our booking or till system?

No. Your existing booking, ordering, till and payment tools stay in place. We make the website, menu and follow-up around them easier to use.

Do guests have to use a QR menu?

No. The same live menu works on the venue website. A QR code is an additional route, and printed menus can remain.

Will messages or review replies go out without approval?

No. You approve what guests see and receive. Complaints and public review replies stay with a person.

What does the complete setup cost?

£1,300: £500 for the website, £500 for the web menu and £300 for review follow-up. Ongoing maintenance is £100 per month.

What if we cannot use guest contact data?

The first version can use a neutral receipt, table card or post-visit page. Return marketing is included only when a valid permission route and opt-out process exist.

Get a clear outside view before you spend.

The audit is free. Send your website and we will show you the three most obvious customer-friction points.

Get a free auditContact SouthernLoop